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Partner Program Guide: Grow Your Infrastructure Business

Marcus Rodriguez, Partner Success••8 min read
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Partner Program Guide: Grow Your Infrastructure Business

The AI infrastructure market is exploding. Data center capacity is in high demand, and businesses are actively seeking reliable partners. Here's how to tap into this opportunity through Fight Club Tech's partner program.

Why Partner With Fight Club Tech?

The Market Opportunity

The AI infrastructure market is projected to reach $50B+ by 2027. Demand drivers include:

  • LLM Training: Companies building custom AI models
  • AI Inference: Production deployment of AI applications
  • Research Computing: Universities and labs requiring GPU capacity
  • Enterprise AI: Businesses integrating AI into operations

The challenge: Most businesses don't know how to evaluate infrastructure partners or navigate the complex procurement process.

Our solution: We connect qualified buyers with trusted partners, handling the complexity and reducing time-to-deployment.

Partner Types

We offer three partnership models designed for different business models:

1. Data Center Partners

Who it's for: Operators with available GPU capacity, colocation space, or AI-optimized infrastructure.

Benefits:

  • Access to qualified buyer pipeline
  • Marketing support and co-promotion
  • Simplified procurement process
  • No upfront fees - only pay on closed deals

Requirements:

  • Documented GPU or infrastructure capacity
  • Meet our certification standards
  • Provide transparent pricing
  • SLA commitments (99.95%+ uptime recommended)

Revenue model: You set your pricing, we connect you with buyers. Optional revenue share for exclusive partnerships.

2. Reseller Partners

Who it's for: System integrators, consultants, and agencies helping clients with infrastructure needs.

Benefits:

  • 15-25% commission on referred deals
  • Access to our partner network
  • Co-selling opportunities
  • Partner enablement and training

Requirements:

  • Active client base or consulting practice
  • Understanding of cloud/infrastructure space
  • Ability to provide basic technical guidance

Revenue model: Commission on first-year contract value for referred customers.

3. Affiliate Partners

Who it's for: Content creators, community leaders, and influencers in the AI/cloud space.

Benefits:

  • 10% commission on referred signups
  • Marketing materials and assets
  • Custom tracking and reporting
  • Quarterly bonuses for top performers

Requirements:

  • Audience in AI, cloud, or infrastructure space
  • Content creation or community engagement
  • Ethical promotion practices

Revenue model: Recurring commission on customer lifetime value.

Getting Started: Step-by-Step

Phase 1: Application (Week 1)

For Data Center Partners:

interface DataCenterApplication {
  companyInfo: {
    name: string
    location: string[]
    yearsFounded: number
    certifications: string[]
  }
  infrastructure: {
    gpuTypes: ('H100' | 'A100' | 'L40S')[]
    totalCapacity: number // GPU count
    availability: number // Available capacity
    networkingCapability: string
    powerRedundancy: string
  }
  pricing: {
    gpuHourlyRate: number
    minimumCommitment: string
    contractTerms: string
  }
}

const example_application: DataCenterApplication = {
  companyInfo: {
    name: "CloudScale Data Centers",
    location: ["US-West", "US-East"],
    yearsFounded: 2018,
    certifications: ["SOC2", "ISO27001", "HIPAA"]
  },
  infrastructure: {
    gpuTypes: ["H100", "A100"],
    totalCapacity: 512,
    availability: 128,
    networkingCapability: "400Gbps InfiniBand",
    powerRedundancy: "2N"
  },
  pricing: {
    gpuHourlyRate: 4.25,
    minimumCommitment: "1 month",
    contractTerms: "Flexible month-to-month or annual"
  }
}

For Reseller/Affiliate Partners:

  1. Complete partner application form
  2. Provide business information
  3. Describe your audience/client base
  4. Specify revenue goals

Timeline: Applications reviewed within 3-5 business days.

Phase 2: Onboarding (Week 2-3)

Once approved, you'll receive:

  1. Partner Portal Access: Manage leads, track commissions, view analytics
  2. Certification Training: Technical and sales enablement (data center partners)
  3. Marketing Assets: Co-branded materials, case studies, templates
  4. Technical Integration: API access, documentation, sandbox environment

For Data Center Partners - Listing Setup:

Your listing on our marketplace includes:

  • Company profile and capabilities
  • Available capacity and specifications
  • Transparent pricing
  • Customer reviews and ratings
  • Certification badges

Example listing structure:

## CloudScale Data Centers

**Locations**: US-West, US-East
**Specialization**: AI Training, Large-scale Inference

### Available Capacity
- NVIDIA H100 GPUs: 128 units available
- Networking: 400Gbps InfiniBand fabric
- Power: 2N redundancy, 99.99% uptime SLA

### Pricing
- H100 GPUs: $4.25/hour per GPU
- Minimum commitment: 1 month
- Volume discounts: 10%+ for 32+ GPUs

### Certifications
- SOC2 Type II ✓
- ISO 27001 ✓
- HIPAA Compliant ✓

[Request Quote →]

Phase 3: Launch (Week 4)

Go-live checklist:

  • [ ] Listing published on marketplace
  • [ ] Partner portal credentials active
  • [ ] Marketing materials distributed
  • [ ] Lead routing configured
  • [ ] Commission tracking verified

Maximizing Partner Success

Best Practices for Data Center Partners

1. Transparent Pricing

  • Clearly communicate all costs upfront
  • No hidden fees or surprise charges
  • Volume discounts documented

2. Responsive Communication

  • Respond to inquiries within 24 hours
  • Provide detailed technical specifications
  • Offer guided tours or demos

3. Quality Service Delivery

  • Meet or exceed SLA commitments
  • Proactive monitoring and issue resolution
  • Regular capacity and capability updates

4. Customer Success

  • Dedicated account management for larger deals
  • Technical support and optimization guidance
  • Regular business reviews

Best Practices for Resellers

1. Understand Your Client's Needs

Ask the right questions:

  • What AI workloads are you running?
  • What's your expected scale (GPUs, storage, bandwidth)?
  • What's your budget and timeline?
  • Do you have specific compliance requirements?

2. Match Clients with the Right Partners

Don't force a fit. Consider:

  • Technical requirements alignment
  • Budget constraints
  • Geographic preferences
  • Support needs

3. Add Value Beyond Referrals

Provide consultative guidance:

  • Infrastructure architecture review
  • Cost optimization strategies
  • Multi-cloud recommendations
  • Migration planning

Best Practices for Affiliates

1. Authentic Promotion

  • Only promote if you genuinely believe in the value
  • Disclose affiliate relationships
  • Share real experiences or case studies

2. Educational Content

  • Create helpful guides and tutorials
  • Address common pain points
  • Showcase problem-solving

3. Engage Your Community

  • Host webinars or workshops
  • Facilitate Q&A sessions
  • Share success stories

Commission Structure

Data Center Partners

Direct Sales Model:

  • You retain 100% of your pricing
  • We charge customers a small platform fee
  • Optional: Revenue share for exclusive partnerships (negotiated individually)

Reseller Partners

| Deal Size (Annual Contract Value) | Commission Rate | |-----------------------------------|-----------------| | $0 - $50K | 15% | | $50K - $200K | 20% | | $200K+ | 25% |

Additional bonuses:

  • $5K bonus for first qualified deal
  • $10K bonus for reaching $500K in referrals
  • Quarterly performance bonuses for top 10 partners

Affiliate Partners

Standard Commission: 10% of first-year contract value

Tier Bonuses:

  • Bronze (5 referrals/quarter): +2% bonus
  • Silver (15 referrals/quarter): +5% bonus
  • Gold (30 referrals/quarter): +10% bonus

Example earnings:

// Reseller example
const deal = {
  annualValue: 150000,  // $150K annual contract
  commissionRate: 0.20,  // 20% for $50K-$200K range
  commission: 150000 * 0.20,  // $30,000
  payoutSchedule: "30 days after customer payment"
}

// Affiliate example
const referral = {
  firstYearValue: 50000,  // $50K first year
  baseCommission: 0.10,    // 10% base
  tierBonus: 0.05,         // 5% Silver tier bonus
  totalRate: 0.15,         // 15% total
  earnings: 50000 * 0.15,  // $7,500
}

Support and Resources

Partner Success Team

Every partner gets:

  • Dedicated Partner Manager: Your main point of contact
  • Technical Support: Infrastructure and integration help
  • Marketing Support: Co-marketing campaigns and materials
  • Sales Enablement: Training and best practices

Partner Portal

Access to:

  • Lead management and tracking
  • Real-time commission reporting
  • Marketing asset library
  • API documentation
  • Performance analytics

Training and Certification

For Data Center Partners:

  • Technical certification program
  • Sales enablement training
  • Platform best practices
  • Quarterly partner summits

For Reseller Partners:

  • Product training
  • Sales methodology
  • Deal registration and protection
  • Co-selling workshops

Success Stories

CloudScale Data Centers

Challenge: 40% idle GPU capacity, no pipeline of qualified buyers

Solution: Joined as Data Center Partner, listed available H100 capacity

Results:

  • 85% capacity utilization within 90 days
  • $2.4M in new revenue (first 6 months)
  • 12 new enterprise customers

Quote: "Fight Club Tech transformed our sales motion. Instead of cold outreach, we're now serving inbound qualified leads. Game changer." - Sarah Chen, VP Sales

TechConsult Partners (Reseller)

Challenge: Clients needed GPU infrastructure, didn't know where to source it

Solution: Joined as Reseller Partner, added infrastructure consulting to service offerings

Results:

  • $180K in commissions (first year)
  • Expanded service offerings
  • Increased client retention

Quote: "The partner program let us add infrastructure to our consulting practice without building a data center. Win-win." - Marcus Lee, Founder

Ready to Join?

Next Steps

  1. Choose Your Partner Type: Data Center, Reseller, or Affiliate
  2. Submit Application: Apply here
  3. Schedule Kickoff Call: Meet your Partner Success Manager
  4. Complete Onboarding: Get certified and go live

Questions?

The AI infrastructure market is growing rapidly. Partner with Fight Club Tech to capture your share of this opportunity.

Apply to Partner Program →